Something NEW has arrived at Jack Murphy Jewellers✨
We have a new jewellery brand to introduce you to.. and we think you're going to love this one.
Introducing D.LOUISE, a jewellery brand that has been making waves with statement designs, everyday durability and pieces you'll genuinely never want to take off.
As the UK's fastest-growing jewellery brand in 2025, D.LOUISE is now making its Irish debut, and we're delighted to be one of the first Irish stockists bringing the brand to our customers at Jack Murphy Jewellers.
The Story Behind the Brand
D.LOUISE was created in memory of founder Olivia Jenkins' mum, Deborah Louise. After losing her in 2017, the jewellery she had worn every day became a way of keeping her memory close. Inspired by the meaning those pieces held, Liv created a brand centred around jewellery that can be worn every day and treasured for years.
D.LOUISE creates jewellery for the way women actually live. Pieces designed to move with you through every part of the day.
Waterproof, tarnish-free and backed by a lifetime guarantee, the collection is made for everything from gym sessions and holidays to the school run, the office and nights out.
Every piece is made from a 316L stainless steel base with 14k gold plating. It's the same grade used in medical instruments, chosen because it simply doesn't corrode, rust or react with skin. And with a luxury look at an accessible price, it's jewellery that's made to be worn, not saved for best.
Discover D.LOUISE at Jack Murphy Jewellers✨
From statement designs to everyday pieces made for layering and stacking, D.LOUISE brings a fresh addition to the Jack Murphy Jewellers' branded collections, with styles designed to become part of your everyday rotation.
Shop the new D.LOUISE collection on our website
See how we've styled it 👀
The collection has arrived, and of course we had to try it on...
Head over to our TikTok and Instagram to see how we're styling our favourite D.LOUISE pieces, from everyday layers to statement looks.
Follow along for more jewellery inspiration, styling ideas and new arrivals at Jack Murphy Jewellers.