We’re incredibly proud to share that Jack Murphy Jewellers has been named finalists in not one, but two major industry award programmes for our Dining with Diamonds immersive event campaign.
Our second-generation jewellers has been shortlisted at the prestigious Retail Jeweller UK Jewellery Awards 2026 in the category of:
Marketing / Social Media Campaign or Collaboration of the Year (Retail)
with the awards ceremony taking place on Wednesday 8th July in London.
We have also been shortlisted at the Irish News Business Excellence Awards 2026 for both:
Social Media Award – Small Business
and
Marketing Campaign Award
with the ceremony taking place next week on Thursday 4th June.
To receive recognition on both a UK-wide and local stage is something we are truly thankful for.
A Campaign Beyond Expectations
What started with a single social media story reaching over 81,000 people quickly became one of the biggest campaigns our business has ever created.
Following our immersive Dining with Diamonds event, post-event content surpassed 1.6 million views, with campaign content generating more than 3.8 million views in just four months.
The momentum continued nationally when jewellery featured on The Traitors: Uncloaked attracted over 6.6 million views across the UK.
Along the way came moments we never could have predicted… from Newry native and valued customer Rachel Duffy later winning The Traitors Season 4, to Gerry Lavz and Billie McCormack appearing on the front cover of Ulster Tatler for Jack Murphy Jewellers.
Proud of the Recognition
Bringing Dining with Diamonds to life required an enormous amount of creativity, collaboration and hard work behind the scenes, making this recognition especially meaningful to our entire team.
We already feel honoured to be shortlisted alongside so many inspiring businesses and campaigns across both awards.
Most importantly, we want to thank everyone who continues to support Jack Murphy Jewellers. Your support allows us to keep creating unique experiences, telling new stories and pushing creative boundaries in exciting new ways.
We wish all finalists the very best of luck in the weeks ahead, and whatever the outcome, we’re incredibly grateful for the opportunity and recognition.