Jack Murphy Jewellers is delighted to announce that we have been named winner of the Social Media Award – Small Business at the prestigious Irish News Business Excellence Awards 2026.
The awards ceremony took place on Thursday, 4 June 2026, at the iconic Titanic Belfast, bringing together some of the most innovative and successful businesses from across the island of Ireland to celebrate excellence in business and entrepreneurship.
Winning the Social Media Award is a tremendous achievement for our team and recognises the success of our Dining with Diamonds campaign. Bringing together luxury, entertainment and storytelling as part of our wider marketing strategy, the event showcased a fresh and creative approach to audience engagement while continuing to position Jack Murphy Jewellers as an innovative voice within the jewellery industry.
Showcased through Instagram, the campaign generated exceptional engagement from the outset. A single launch Story reached more than 81,000 people, while event content generated 1.6 million views and more than 3.8 million views within four months, marking a significant milestone for Jack Murphy Jewellers' social media activity.
The campaign's momentum was further amplified by Newry native Rachel Duffy, winner of The Traitors UK, who wore Jack Murphy Jewellers on national television, helping introduce the brand to millions of viewers across the UK.
The success of Dining with Diamonds extended beyond social media, leading to exciting opportunities and memorable milestones, including an Ulster Tatler Front Cover in collaboration with Gerry Lavz and Billie McCormack.
Speaking about the award, Marketing Manager Charlotte McAteer said:
"We are incredibly honoured to receive this recognition from the Irish News Business Excellence Awards. Dining with Diamonds gave us an opportunity to do something different, bringing together creativity, storytelling and audience engagement in a way that felt authentic to our brand. The response from our customers, followers and collaborators exceeded all expectations, and we're incredibly grateful to everyone who supported the campaign. To see that work recognised with this award is a proud moment for our entire team."
At Jack Murphy Jewellers, social media has become an extension of our in-store experience, allowing us to connect with customers through storytelling, creativity and shared moments, while continuing to showcase the craftsmanship, quality and service that have defined our business for generations.
We would like to thank the Irish News Business Excellence Awards judges, our team, partners and loyal customers for their continued support.
As we celebrate this achievement, we look forward to continuing to create memorable experiences and meaningful connections with our community both online and in-store.
About Jack Murphy Jewellers
Jack Murphy Jewellers is one of Ireland's leading independent jewellers, offering an exceptional selection of engagement rings, wedding rings, fine jewellery, luxury watches and brands. With a reputation built on quality, expertise and customer service, the business continues to serve generations of customers while embracing innovation and modern retail experiences.