Privacy & Cookie Policy
Jack Murphy Jewellers Privacy & Cookie Policy (Online Privacy)
Online Privacy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.jackmurphyjewellers.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit our Site, we automatically collect information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
- "Parsing" or " Syntactic Analytics" , including "DOM Trees" and "DOM Mutations" are used to read and process non-identifiable text or computer language off our Site, that was sent to you when you load the Site, or pages within the Site. This includes Heatmaps and non-identifiable Site traversing recordings. (Any information that you type or input in yourself in these collection practices are 'Scrambled' or rendered unidentifiable before processing of data).
- “Google Analytics” collects information to enable Jack Murphy Jewellers to provide better services to its users. This includes online identifiers such as cookie identifiers, internet protocol addresses, device identifiers and client identifiers. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, Apple Pay, Google Pay, PayPal and Shop Pay), email address, and phone number. We refer to this information as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we are referring to Device Information, and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products and/ or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP).
More generally we use the Device information to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). This data may also be used for advertising and re-marketing services to better the overall user .
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.
- We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We use Google Analytics to help us understand how our customers use our Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We use Lucky Orange to capture non-identifiable Data Logs, Syntactic Analytics, Heatmaps and Traversing Video's in compliance with GDPR and CCPA laws to create analytical information on how users travel and interact with our websites and its pages. This information is stored in a randomised 'Dummy' account, not being linked to a specific entity. You can read their Privacy Policy here: https://www.luckyorange.com/legal/privacy
Please note, we've instructed Lucky Orange to 'Scramble' or encode all text or inputted fields when traversing the Site, while also using Hashing prior to data being processed to protect and disregard of your personal IP address. As a result, your IP address isn't known and any text that is found when parsing DOM Trees and DOM Mutations is randomly generated, and anything input by the end user is replaced with an Asterix(*) and not able to be deciphered, regardless of it being a 'private' field or not.
We use Google Analytics with Google Signals to collect information about your visit to our website. This includes data such as your browser type, device type, and pages visited on our site.
Google Signals uses cross-device reporting to help us better understand how you interact with our website across multiple devices. This means that if you visit our website on your mobile phone and later on your laptop, we can see that these two visits belong to the same user.
The data collected through Google Analytics with Google Signals is used to improve our website and provide a better user experience. We may also use this data for advertising purposes, such as creating remarketing campaigns to show you ads for our products or services.
We take your privacy seriously and will not sell or share this data with third parties. We have also enabled IP anonymization in Google Analytics, which means that your IP address is masked before it is stored by Google.
If you do not want us to collect data about your visit using Google Analytics with Google Signals, you can opt-out by installing the Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
Please note that opting-out may impact your experience on our website and may limit some of the features and functionality that we offer.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Lucky Orange is compliant in regards of Do Not Track signals from browsers, and if they receive one will cease to continue collecting data of that session. Please see their Privacy Policy for more information, Section 2, Part A, Sub Section V: https://www.luckyorange.com/legal/privacy
In order to opt out of Google Analytics analytical processing, you need to apply their browser extension, for more information and to apply, please follow this link: https://tools.google.com/dlpage/gaoptout
Otherwise, please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will retain your Order Information for our records and until you ask us to delete this information.
For Lucky Orange's Data Retention, please see their Privacy Policy, Section 8: https://www.luckyorange.com/legal/privacy
For Google Analytics Data Retention, the maximum they will hold data is 26 Months. For more information, please see their Privacy Policy: https://www.google.com/intl/en/policies/privacy/
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at ecommerce@jackmurphyjewellers.com or by mail using the details provided below:
63/65 Hill Street, BT34 1AF, Newry, Northern Ireland
Jack Murphy Jewellers Privacy Policy (Offline Privacy)
This Privacy Policy describes how your personal information is collected, used, and shared when you order, visit or make a purchase from our store.
PERSONAL INFORMATION WE COLLECT
When you make a purchase at our showroom or an event Jack Murphy Jewellers are showcasing at e.g. wedding fayre, we may collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and PayPal), email address, phone number and any additional information deemed important e.g. wedding date and finger size. We refer to this information as “Offline Data.”
When we refer to “Personal Information” in this Privacy Policy, we are referring to this Offline Data.
HOW DO WE USE YOUR PERSONAL INFORMATION?
Offline Data, namely that gathered at the point of sale or when providing a service, is used to fulfil the requests of the customer. The information is then typically held for the purposes of providing valuations and insurance of high value goods, whilst also having a record of the customers purchase history in-store. Personal information gathered at events and functions may be used for the purposes of communication and marketing services.
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
SHARING YOUR PERSONAL INFORMATION
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at ecommerce@jackmurphyjewellers.com or by mail using the details provided below:
63/ 65 Hill Street, BT34 1AF, Newry, Northern Ireland